AB Data

Inbound Marketing is a way of winning over potential customers by creating relevant content. The idea is to make customers come to the company naturally and voluntarily, creating value for people and credibility for the company, unlike Outbound Marketing (or traditional marketing), where companies ...

Do you feel like your business isn’t growing as it should? Are you investing in various marketing strategies but not seeing results? If you’re not investing in paid advertising yet , this could be the missing piece of your puzzle.

In a competitive and constantly evolving digital market , investing ...

We have already mentioned here that the whole world is adapting to the consequences of the new coronavirus. The global quarantine has forced the creation of new habits, whether in education, relationships, shopping or even work.

Therefore, many companies have adopted home office as a fundamental ...

How difficult was life for advertising campaigns before the arrival of RTB advertising. To promote products or services, brands had to negotiate with different advertising networks and buy space for ads. Time was running out, money was lost and managers were looking for potential traffic at random ...

The presence of proxy traffic plays a crucial role for both regular Internet users and affiliates. Serving as an intermediary between the IP address and the final destination website, it allows us to access the necessary resources while ensuring the security of our data.

This article provides a ...

Today we are presenting our first “use case”. In this series of posts, which we will expand over time, we intend to show the market how to make the best possible use of the data and products we provide to make better decisions, optimize processes and reduce costs.

In this first post, we will ...

According to a survey carried out by Febraban , which analyzes technology trends in the banking sector, 91% of financial institutions have increased their investments in digital solutions as the main means of relationship and strategy to offer an improved customer experience.

In this context, the ...

Did you know that your team can leverage quality data to enrich your sales CRM and drive sales strategies? When this data is integrated, sales teams can identify specific opportunities, personalize approaches, and significantly improve decision-making.

The result is an increase in conversion rates ...

The sports betting and online gaming market in Brazil continues to expand, generating billions of reais annually. According to a survey by the Brazilian Association of Financial and Capital Market Entities (ANBIMA), 14% of the population already uses betting apps. In addition, the regulations that ...