AB Data

AI and content creation are now going hand in hand. But how can you use AI to organize your events faster and better? Events contain a wealth of valuable and unique content. Here too, you can let AI work for you. Think of coming up with your new event (concept), having all the e-mails written and ...

In the world of B2B marketing, understanding the buyer journey is essential to developing a successful strategy. But in down-to-earth Netherlands, the customer journey is a little different than in other countries.

That is why Fingerspitz has conducted uk phone number research into the Dutch B2B ...

Traditional marketing methods are increasingly being replaced by techniques that suck the customer into the story. In this article I will dive into what immersive marketing actually entails and how you can distinguish yourself in a competitive market.

Marketing has come a long way since the days of ...

The trends among European 'eco-shoppers' . – GFK
Sustainability research focused on FMCG . – GFK
What does inflation do to the sustainability choices of the European consumer? – GFK
Research into Dutch retail with sustainability as a perspective . – Ruigrok
And your customer?
Even more interesting ...

Was the summer of 2023 all about relaxing and being completely offline for a while? Then you may have missed something important in the field of online marketing. That is why I will give you a complete update in this article, so that you are fully up-to-date for the last months of this year.


At ...

Influencers are here to stay . There is a good chance that this also applies to B2B influencers. However, B2B influencer marketing will in the future look more like influencer marketing as we know it today. For example, think of adding the hashtag #ad when someone is paid for product placement. Or ...

$150 million. That was the budget the marketing team received for the new Barbie movie. Soon, countless articles appeared with tips on what marketers can learn from Barbie's marketing strategy. There are certainly valuable insights to be gained from such campaigns. Like the principle that a strong ...

$150 million. That was the budget the marketing team received for the new Barbie movie. Soon, countless articles appeared with tips on what marketers can learn from Barbie's marketing strategy. There are certainly valuable insights to be gained from such campaigns. Like the principle that a strong ...

In the title and also in this sentence effective, amazing and practical psychological principles are used. The use of three consecutive words. A pattern of three elements, something that makes our brains understand and store information easily.


In advertising, using 3 consecutive words adds to the ...