AB Data

Trigger emails (auto-responders): Trigger emails are automated marketing messages based on a prospect's behavior. They are extremely effective because they are inherently user-relevant and timely. Marketing automation software helps you generate these types of automated emails.
Dynamic content: If ...

Big data is the huge amount of data that floods large, medium and small businesses every day. This data enables small businesses in particular to gain a comprehensive insight into the preferences, habits and shopping preferences of their customers. Using this information, SMEs can see how they can ...

Landing pages always have a specific goal in mind; they want visitors to take a specific action. It can be tempting to add more content about upcoming events or your company's latest news, but this can distract from your main goal - converting as many visitors as possible.

Don't "sneak in" wordy ...

Are you losing customers in every line of business or are there specific problem areas? Perhaps your customer base for home and life insurance is staying relatively stable, while many car policyholders are switching to other providers.

Whatever the problem, insurance broker CRM software can help ...

Social selling is more than just posting interesting content on social media. You need a concrete strategy to identify and target the right leads and get those conversations off social media so you can close the deal.

If you are just starting out with social selling, the following tips can help you ...

First, identify topics and content formats that resonate emotionally with your prospects at certain stages in the sales funnel. Then use a marketing automation tool , such as Act!, to create automated email workflows and send relevant content to your prospects.

Here's an example: Let's say you own ...

With rising operating costs following the coronavirus pandemic and fears of a global recession, small and medium-sized businesses are finding it difficult to operate profitably. Did you know that 50 percent of all SMEs close within the first five years? But with the right strategies and tools, it is ...

At the heart of every business is its customers, and maintaining business relationships is crucial to long-term success. Customer relationship management software , or CRM software, is an indispensable tool for managing all interactions with customers - be it in the B2B (business-to-business) or B2C ...

SMEs use a range of tools in their day-to-day business, such as CRM, project management and accounting solutions. These tools generate vast amounts of data that can help you work more efficiently and optimize and streamline your processes.

For example, data from your project management software can ...

Whether you're looking to raise funding for your startup, partner with established companies, or find mentoring opportunities, knowing the right people will make things a lot easier. So it's no wonder that, according to a recent study, 78% of entrepreneurs cite networking as one of the key factors ...