AB Data

I. The Core Purpose: Qualification and Nurturing on WhatsApp (Approx. 150 words)

Beyond Initial Contact: Explain that lead generation isn't just about getting a contact; it's about identifying genuine prospects and guiding them towards conversion.
Qualification: The process of determining if a lead ...

Facebook & Instagram "Click-to-WhatsApp" Ads:
Detailed explanation of how to set up these ad types.
Targeting options for restaurant demographics (location, interests, dining habits).
Ad creative best practices: Enticing visuals of food/ambiance, clear WhatsApp CTA.
Pre-populated messages for ad ...

A. Message Delivery Failures:
Problem: Messages sent but not delivered (low delivery rates, high bounce rates).
Diagnosis:
SMS: Check carrier filtering logs, sender ID registration status, invalid phone numbers (number validation tools), recipient network issues.
WhatsApp: Check WhatsApp API status ...

Learnings: Rich media (PDFs) on WhatsApp is powerful. Clear, concise information delivery builds trust. SMS provides crucial nudges for complex processes.
Case Study 4: Automotive (Test Drive Bookings & Service Reminders)
Company Profile: A multi-brand car dealership.
Objective: Increase test drive ...

Post-Demo Follow-Up: A/B testing personalized WhatsApp messages vs. SMS reminders for booking a follow-up call.
Re-engagement Campaigns: Testing different offers or messages to re-engage dormant leads on WhatsApp.
By providing this systematic approach to A/B testing and experimentation, your guide ...

Platform/API Fees: Detailed breakdown of WhatsApp Business API pricing models (conversation-based, per-template charges), SMS gateway costs (per message, short/long code rental), and any tiered pricing based on volume.
Software & Integrations: Costs associated with CRM, marketing automation ...

"How to Opt-Out" Instructions: Making opt-out instructions prominent and easy to follow in every single message.
III. Respectful Engagement and User Experience (Approx. 500 words)

Frequency Management and Message Cadence:
Avoiding Overwhelm: Discussing how too many messages lead to fatigue and opt ...

Beyond Basic Metrics: Understanding the "Why"
Revisit basic metrics (opt-in/out rates, open rates, CTRs, conversion rates) but emphasize correlating them with specific campaign elements.
Customer Journey Mapping with Mobile Messaging Data: How to trace a lead's path from initial SMS opt-in to ...

General Data Protection Regulation (GDPR): A detailed explanation of its principles (lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality, accountability) and how they apply to collecting and processing personal data ...

The Importance of a Strategic and Integrated Approach:
Emphasizing the need for careful planning, execution, and analysis.
Final Thoughts and Encouragement for Implementation:
Inspiring marketers to leverage the potential of "WhatsApp SMS marketing."
Offering a call to action to start experimenting ...