AB Data

Authenticity and trust are fundamental pillars in selling through a personal brand. Building a genuine connection with the public is the key. When people feel that a brand is authentic, they are more likely to believe in what it offers. This trust opens doors to long-lasting relationships and more ...

In today’s work world, being “results-oriented” is essential to achieving success. However, the million-dollar question is: how can we create a meritocratic culture that supports this orientation? At SquadS Ventures, we have put a lot of focus on this topic and have developed a series of practices ...

Have you ever had that fear that something will go wrong at an important event ? Well, at Mental Test Lab it happens to me almost every Saturday. And yes, despite having events often, I think it's a feeling that never goes away. But how have we managed to handle this fear and continue growing? Today ...

Next Thursday at 6pm at the SquadS Ventures offices, we're going to have an unmissable talk about how technology is revolutionizing people's quality of life and performance, both inside and outside the business world. We're going to explore how psychometrics and data science are being used to ...

Technology has revolutionized the diagnosis and treatment of mental disorders. Digital tools offer new ways of monitoring and assessment, increasing the accuracy of diagnoses and the effectiveness of treatments.

As highlighted at the recent event, mobile apps can track behaviour patterns and moods ...

Accounting process automation has revolutionized the way we manage our finances. Before, we spent hours on repetitive tasks like data entry and bank reconciliation. Now, with the use of specialized software, these tasks are performed automatically, allowing us to focus on what really matters ...

Case Study: Prime
A clear example of how personal content can be more effective than corporate content is the case of Prime. Several American influencers decided to create a brand overnight, leveraging only their personal brands. Why? Because their audience was not buying a product, they were buying ...

The V/TO is divided into two parts: vision and traction. The vision part includes elements such as the company’s core values, purpose, and mission, while the traction part focuses on short-term goals and key metrics. By using this tool, entrepreneurs can ensure that everyone in the company is ...

Psychometrics can also play a crucial role in creating a healthy work environment. By better understanding employees’ personalities and needs, companies can create strategies to improve job satisfaction and well-being.

This may include:

Mental wellness programs.
Work-life balance initiatives.
Team ...

In recent times, I have had conversations with several solopreneurs. They are incredibly talented founders, with admirable dedication.

However, I have observed that their ambitions are often quickly limited.

The main reason is that they must handle all the tasks themselves, which leaves little ...