AB Data

An economic and social revolution is taking place that affects the strategies of companies and the way they relate to their suppliers and customers. This new model is driven by the use of the Internet, Web 2.0, social networks and, above all, new technologies. This has increased productivity and ...

Beginnings are always difficult, that is a fact that all entrepreneurs must know. However, the difficulties that arise at the beginning of your professional career should not discourage you, because even the most successful entrepreneurs have had their previous failures. Today we will tell you about ...

Did you know that companies that adopt an omnichannel strategy can increase customer retention by up to 89%? This surprising statistic demonstrates the significant impact of channel unification on customer experience . In today’s environment, where competition is fierce and consumer expectations are ...

It is becoming more and more common to find people who are concerned about their security on the Internet. Responsible use and having control over our data is of vital importance when browsing any website.

Have you ever been surprised to find an advertisement on Facebook about a product or topic ...

Lawrence Lessig, a law professor at Stanford University, created an NGO in 2011 to develop plans to remove legal barriers to creativity in the new technology environment. This non-governmental, non-profit organization is called Creative Commons , and the licenses created by the NGO bear the same ...

People who take care of themselves are happier, which has a direct impact on productivity when it comes to doing their job. It may seem obvious, but there are few companies that promote a healthy lifestyle among their employees , although it is true that more and more companies are promoting this ...

Have you ever wondered how your employees see you? Your employees' perception of you is important, since you represent a position of responsibility and, therefore, you are an example to follow . Keep in mind that if your staff is satisfied with you, they will be much more productive and efficient in ...

A common situation faced by any entrepreneur is establishing the economic model that he or she will implement before launching his or her business. Nowadays, it is not enough to implement the most traditional ones in which variables such as costs, income and profits come into play.

With the advent ...

Company mobile phones have become the essential tool for many workers. Until a few years ago, this issue was practically unthinkable due to their costs and the limited range of mobile phone companies.

Today, this context has changed considerably and most companies already provide their employees ...

It is one of the basics of any Community Manager , and yet there are still many companies and professionals who operate contextually with each content and social publication.

The calendar is an essential tool for organizing social media plans and defining the best strategy based on the available ...