AB Data

Preferred products
It often goes wrong when an algorithm is set up too simply, for example when it only looks at preferred products. Then you will see that the algorithm recommends slippers again after purchasing a certain type of slippers. However, customers do not buy two pairs of slippers in a ...

3. Everyone sprints: think, test, build, optimize in short cycles
The third similarity is the short-cyclical nature of many methods, often called sprints. This is because we as humans perform optimally when we set ourselves concrete goals. In addition, we live in an uncertain world in which it is ...

The most successful organizations are customer magnets. They are Wow! organizations . They know the DNA of their customer. They are organizations that obsessively put the customer's interest first. Do you also want to align your services or products with the interests of your customer down to the ...

The chief marketing officer (CMO) is evolving more towards chief experience officer. The new CMO will have far-reaching responsibility for the total customer experience, across all touchpoints and channels. I see it in my daily practice as leader of IBM's iX, which helps clients realize interactive ...

Voice is more intuitive
Phase four consisted of testing again. This time also with the fan base of BinnensteBuiten, in different age groups. Although millennials are the early adopters, it turned out during the tests that older people worked more easily with voice than with a screen. “Voice is much ...

The most active online users are however even more demanding. They also expect campaigns to use attractive characters and persons in a consistent manner. It is very striking that they also find consistent use of website addresses and hashtags important. This is how you can make a difference. But do ...

Are you already working with Facebook ads? Get more return from your ads by optimizing the target group definition. You do that with lookalike audiences .

Let's recap:

New Facebook update hurts Pages. What now?
5 tips for interactive content on the new Facebook
What is the difference between ...

Brands need to move with the trends of the digital revolution. If they don’t or move slower than others, people will see them as outdated and irrelevant. There are several factors that make it increasingly necessary for brands to continuously evolve. In addition to technological breakthroughs such ...

The TRUST method in the Netherlands
'Okay, great that this method was such a success in a popular industry in America', I thought to myself '...but would it also work in my industry in our small Netherlands?' Only one way to find out . So let's get to work!

Step 1: Choose a hot topic within your ...

Some petrol stations did not follow this and others saw this as an opportunity for (as we would say now) more engagement or touchpoints with the customer. They invested in this, despite the low volumes in the beginning. We all know how that ended.

Don't invest too late, but also not too much too ...