AB Data

Sales Qualified Leads (SQLs) represent a crucial stage in the sales funnel, where a potential customer has been vetted and deemed ready for direct sales engagement. Unlike Marketing Qualified Leads (MQLs), who have shown interest through marketing activities but might still be in the research phase ...

Generating leads is only half the battle; expert advice on how startups can generate better leads highlights the importance of optimizing the lead capture process to ensure that interest turns into actionable contact information. This means designing landing pages and lead capture forms that are ...