AB Data

Many businesses make the mistake of treating their entire list of B2B mobile number leads as a single group. Sending the same message to every contact without considering their industry, company size, location, or stage in the buyer journey is a recipe for poor engagement and wasted resources ...

Reaching out to B2B mobile number leads should not be seen as a one-and-done task. A major mistake many marketers make is not having a lead nurturing strategy in place after the first message or call. Not all leads will be ready to convert immediately, but that doesn’t mean they won’t be valuable in ...