Why is marketing important?

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Neuromarketing improves various sectors by enhancing customer experiences in retail, shaping perceptions in consumer electronics, boosting patient engagement in healthcare, understanding trust in BFSI, and tailoring content in media and entertainment, according to Business Research Insights,

Global neuromarketing market share by application

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Click here to get your free introductory ebook on marketing psychology.

I could write a book on this because marketing is important for so many reasons. But here are the top six, according to the experts I’ve talked to.

1. Marketing builds brand loyalty and customer relationships.
“Focusing solely on short-term sales shouldn’t come at the expense of long-term customer relationships,” highlights Rosario Maccarrone, director and head of student services at OPIT.

Instead, focus on a strong marketing strategy that supports cayman islands whatsapp number database ongoing growth and builds brand loyalty. Rosario points out:

"One of the successful campaigns I led at OPIT involved the revision and promotion of our course offerings. Having noted a decline in subscribing to our advanced tech courses, we launched a campaign focused on showcasing real-life applications and success stories of past students."