For a guide to setting up your email domain in Pardot, read this blog.
What is a tracker domain?
A tracker domain is a subdomain hosted on mobile number in cambodia Pardot, that enables first-party tracking and allows you to build landing pages and create assets (i.e. forms/files/links) with a vanity URL rather than a standard Pardot-generated URL.
How many tracker domains you can have depends on your account type:
Growth: 3
Plus: 10
Advanced: 20 per business unit
Premium: 20 per business unit
The default tracker domain for all Pardot accounts is go.pardot.com. When you create a Pardot landing page, a random URL is created, such as go.pardot.com/l/47569/2023-02-16/8h. No branding, no real context of the page content, and no SEO value.
This is why custom tracker domains are so useful; they allow us to fully brand and create user-friendly domains that mean something. For example, MarCloud’s tracker domains align closely with our core service lines:
pardot.marcloudconsulting.com
marketingcloud.marcloudconsulting.com
solutions.marcloudconsulting.com
Let’s say you are a peer-to-peer financial services company, you might have the below tracker domains based on your audience type:
investors.company.com
borrowers.company.com
introducers.company.com
You can choose any word for your tracker domain but I recommend you go with something highly relevant to the product/service you are promoting.