Perform an SEO audit in 7 steps

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To carry out an effective SEO audit , it is necessary to follow a series of steps that allow you to analyze different aspects that affect the organic positioning of the website. Below are the 7 essential steps in this process:

Step 1: Keyword Analysis
Keyword analysis is a fundamental factor that allows us to identify the terms for which we want our website to appear in search engines.

It is important to conduct a thorough investors email list analysis of all relevant keywords and study their search volume and level of competition. It is advisable to use tools such as SEMrush or Google Keyword Planner to obtain accurate results.

Step 2: Crawling and indexing the website
Before analyzing the content of our website , we need to make sure that search engines are able to crawl and index the site correctly.

To do this, you can use tools such as Google Search Console or Screaming Frog, which allow you to analyze the presence of errors on your site , such as the robots.txt file that excludes important content from crawling.

Step 3: On-page analysis
On-page analysis focuses on the content and structure of our website . Attention should be paid to aspects such as the appropriate selection of HTML tags, image optimization, keyword density and meta description.

In addition, relevant elements such as the page title and headings should also be reviewed.