Consumer preferences on Black Friday

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According to a survey carried out by Mercado Pago, the purchase intention for Black Friday 2024 is even greater than last year.

Around 85% of respondents said they intend to make purchases during the event, a 5% increase compared to 2023.

Furthermore, there was an increase in the amount that consumers are willing lithuania phone number library to spend: 27% plan to spend between R$1,000 and R$2,000, while 25% are willing to spend more than R$2,000, showing an increase in consumer confidence and expectations for the date.

The most sought-after products during Black Friday continue to be electronics, household appliances, cell phones and notebooks , with a great emphasis also on home and decoration items, a category that has grown considerably in recent years.

What is striking is the fact that many consumers are already planning their purchases in advance, taking the opportunity to compare prices and define the best payment strategies.

This presents an opportunity to ensure your offerings are attractive enough to capture both planned shoppers and last-minute shoppers.