Are they useful for users?

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If your site ranks first, search engines display several additional links next to the main one. Here's how it looks in Yandex's search results: According to experts from the marketing agency Vision Interactive, Google randomly selects pages to display links to in the SERP. So check which pages exactly are in the search results in your case.Do they work for the brand? If you want to replace links, log in to Google Webmaster Tools.


Use the menu "Search View - Site Links". Lower the rating of the links italy consumer email list you want to remove from search. After this, Google will select new links to display. You cannot influence the search engine's choice. Therefore, repeat the operation if Google displays unwanted links again. To edit additional links in Yandex results, use the corresponding menu of the Webmaster service. 2. Use micro-markup for the logo Currently, search engines do not display company logos in organic results, except for image search results.


However, marketers have long expected Google to start showing the logo in search results for queries that include the brand name. Prepare for this in advance. Use Schema.org microdata to make your logo more visible. At the very least, it will improve your site's image search results. 3. Brand your images' alt attributes When a user searches for images using your brand name in the query, branded photos should dominate the results.