How to choose a good tool for Email Marketing?

[samiaseo222]

Now that you know what email marketing is, how it works and some of the benefits it can bring to your digital strategy , we share with you a top 5 of key aspects for choosing an email marketing tool:

Free trial
Look for a tool that offers you a certain vp quality email lists period of free use, so you can get to know it better and experience all the options it offers. This way you will know if it is what you need to achieve your mailing goals and secure your investment or look for other options.

Consultancy
Having a tool that provides you with consulting and support from the technical support team is essential. Sometimes platforms tend to have failures, having someone to support you in the face of any contingency is important, in addition to having advice in case you need it.

Automation
Sending emails automatically is important to facilitate and speed up certain activities such as thanking them for subscribing to a newsletter or informing them about new blog posts. This gives you the opportunity to stay in touch with your potential client but in a simpler way.

Segmentation
It is important that the tool you choose allows you to segment your target audience according to very specific and/or personalized criteria. This is done with the aim of sending the right content to the right customer according to the stage of the buyer's journey they are in.