We know that as a marketing professional, you are interested (and affected) by this, so in this post we are going to clear up all your doubts.
Let's go!
Before continuing, it is important to be very clear about what the GDPR is and what implications it has. You should know that this directive, despite its short acronym, is the latest, toughest and most restrictive canada cell phone number European regulation on the protection and security of personal data.
Now it is up to companies to adopt a new attitude, as the GDPR affects the way they handle their data: storage, processing, access, transfer, disclosure...
- 5 marketing actions you will have to stop doing due to GDPR -
The General Data Protection Regulation (GDPR), despite having come into force in 2016, will be mandatory as of May 25 of this year . During those two years, it has been our LOPD (1999) that has governed the rights to use personal data in Spain. However, that will be until the GDPR is mandatory, since from that moment on, the provisions of said European regime will have to be complied with.
Below you will find a summary table of the different implications that exist between the GDPR and the LOPD:
LOPD vs GDPR
Source: Digital Lawyers
However, it should be noted that the new LOPD is currently in the process of being implemented, which will have to be applied to those matters that are not regulated by the GDPR. The ultimate goal of this directive is to unify all local data protection laws, and thus facilitate and promote cross-border transactions, which are increasing.
As you can see, the GDPR has major implications for every company, both large and small, and especially for the marketing department, specifically for its database. And yes, it is a shame after so many hours of work and effort, but not everything is negative.
- Are you a B2B marketing professional? This post is for you -
This directive, as a marketer, will specifically affect you not only when it comes to collecting user data, but also when it comes to obtaining their consent to receive communications and being able to store their data. Quite a challenge! But... who doesn't like a challenge?
After reading this, the first thing that probably came to your mind is what will happen to your newsletters. Don't worry, they are safe! Well, sort of. Even if your database is reduced in size, after having carried out the cleanup according to the policy, its quality will be much higher, and therefore your open rate, click-through rate and bounce rate will thank you.
Oh! As a user, it should also be easy to unsubscribe from any newsletter at any time. We know that goodbyes are hard, nobody likes them anymore, but please don't hold your users back!
Not only in your emails should you include the necessary fields so that users or contacts can explicitly indicate which treatments they do or do not want to receive. This is also closely related to your landing page and/or website forms. Yes, it will greatly affect the acquisition of contacts, but your database will undoubtedly be healthy.