Post-purchase onboarding

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The final part, designed for the long term. Here it is necessary:

Conduct training during which people learn how to interact with the product;
Continue engagement – ​​systematically show and remind about the benefits of being malta whatsapp number database involved with the project;
Retention is working on the level of audience loyalty, at which buyers will not look for alternative platforms.
How to onboard a client
The onboarding process is individual. Similar projects in the same niche may differ. However, there are rules that apply in any case:

Conduct an analysis, determine who makes up the bulk of the target audience. Having divided it into groups, try to determine the interests and problems of each. The information obtained will help to find out what should be paid attention to first when working with people.
Find out what motivates people to make a purchase. This information will be useful for First-use onboarding, where you can tell newcomers why they choose your resource.
Research what problems your customers are looking to solve to understand what functionality you should talk about first.
Use multiple onboarding techniques. Audiences are able to perceive information in different ways, so it is recommended to combine the methods of delivering it.
Conduct work to engage visitors, offering to make certain settings and actions so that they feel the simplicity of interacting with the site.
Provide an option to opt out of onboarding - the ability to unsubscribe from newsletters, etc. Help is not always in demand and can be seen as intrusive.
Become an experimenter: change the form of information presentation, play with colors, change tools, conduct testing. This will help to identify new, more effective approaches.
Conclusion
Positioning onboarding is a manifestation of care for your audience. People should feel that your product or service can be a solution to their problems. Help them evaluate your offer by forming the right first impression of it. Then you will have to carry out systematic work to retain people through constant interaction with them.

Author: Eurobyte