In fact, even in the marketing realm, you will find that most experienced marketers and brand consultants are usually also interested in understanding how the human mind works and, of course, what motivates their customers.
In this blog, we will dive deep to understand some of the phone number user finder philippines most proven psychological tricks and triggers that you can use to boost customer decision making in favor of your brand and increase your website conversion rates. We will also look at some interesting real-life examples to help you get inspired and create your own psychological website conversion strategy . Without wasting much time, let’s dive right in.
Top 6 Proven Hacks That Can Boost Your Website Conversions
1. Demonstrate “social proof” and generate curiosity
Humans see, humans like, humans buy. This is the underlying principle behind demonstrating “social proof” on your website.
Rather than tell you how this works, let us show you an example of a website that perfectly demonstrates social proof:
Apartment18 Highlights how many users have purchased the product in the last hour. This simple yet super powerful strategy can influence (and motivate) other buyers to buy the product:
As you scroll down, you’ll see real customers posting very real testimonials and reviews of their purchase alongside images of the product – a masterstroke, as according to research, around 56% of users suffer from FOMO or “fear of missing out”. Furthermore, 91% of millennials trust reviews as much as recommendations from friends and family. Finally, 91% of users read online reviews before buying anything.
As you scroll down, the brand cross-sells/upsells by showing what other users have purchased. It also displays personalized recommendations that are tailored to the viewers’ taste to ensure the experience is relevant, engaging, and personalized from start to finish:
Finally, the page ends with quotes from recent clients to further reinforce the social proof:
As you can imagine, considering that we humans are socially guided, all these psychological social proof tricks can ultimately help motivate users and encourage them to make the purchase, without any hesitation or regret in the future. While these examples are e-commerce based, you can integrate them into your SaaS website to drive conversions. It will work great in the SaaS domain as well.
2. Make your website's user interface easy to navigate and use the right design principles:
By now, users have come to understand what certain website features mean. For example, a “Free Trial” button means that if the user clicks it, they will gain access to a free trial period. This “action-reaction” philosophy can be used to improve your website’s user interface navigation and make it more user-friendly.