It’s the fastest app to reach 100 million users

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The user base will continue to grow over the next few years
In Meta’s Q4 2023 earnings announcement, Mark Zuckerberg announced austria b2b leads Threads has over 130 million monthly active users. Adam Mosseri, Head of Instagram, shared the news on his personal Threads account:

A post from Adam Mosseri, Head of Instagram, on his personal Threads account. He shares that in Meta's earnings call, Mark Zuckerberg announced Threads has over 130 million monthly active users.

You can appeal to an international audience
Along with the United States, India, Brazil, Mexico and Japan have the highest number of Threads users. If you want to appeal to an international audience, you might want to consider incorporating Threads into your social strategy. Appfigures reports Threads was the sixth most downloaded app across the world in December 2023.

Threads offers unique features
Threads will feel familiar to fans of text-based social media platforms. However, there are still differences that give the app a unique user experience.

For example, some of the network’s instant popularity can be attributed to an exceptionally simple registration process. Users are required to have an Instagram account to sign up, maintaining the same account name, username and password across both networks. Users also have the ability to cross-share content to Instagram Stories or Facebook, creating an integrated experience.

Key features as of February 2024 include: