Avoid branding the social media feed only

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It is important to know the kind of audience you’re targeting for your product. If you think the potential client will act a certain way just because you want them to, you’re in delusion. Take the ‘public eye’ as a subject, and you can persuade a consumer to buy your product – using their consumer psychology to your advantage.

It is important to fully understand how your brand is perceived because people wouldn’t engage much in a service they don't care about. Being able to figure things out with a social media expert, you’ll know your business chances of success/failures and how your target audience is constantly evolving.



The principal analyst of Altimeter Group, Brian Solis, has mentioned three main nepal phone number resource pillars on which the foundation of social media marketing stands: listen, learn and engage.

A recent trend has shown that people usually try out brands that have a diverse and extremely responsive social media feed. However, social media is not enough. If you want loyal customers that can add value to your small business, opt for other marketing and optimization techniques apart from social media.

The sole purpose of your social media accounts should be listening to client requests, concerns and using that knowledge to improve your services. Organic sales and likes will follow naturally.



Pushing unnecessary agendas is a big ‘NO’
Somewhere down the road, companies start pushing agendas/content that has nothing to do with their product/service. For instance, a fast food restaurant has little to no connection with police violence in a country so why would a restaurant want to share irrelevant, social-specific content to promote their services?

This is also known as a ‘hot button issue’. Avoid it. It is much riskier for your brand than beneficial and could push the wrong ‘hot buttons’ with people.