6. Leverage music and pop songs

[fomayof928@mowline]

Screenshot of TikTok post publishing screen with autocomplete hashtags
5. Publish TikTok videos at the right time
It’s important to find the best time to post on TikTok in order to maximize your video’s reach. You can find this information by going into your business or creator tools and checking your TikTok analytics.

In the "Followers" tab, scroll down to find france b2b leads the "Followers" activity. Here you will be able to see the days and times your followers are most active. Try to publish your posts before the most popular times of the day to see the best results.

Screenshot of follower data from TikTok analytics
It’s also a good idea to keep track of when you post content so you can test different times to determine what works best for your brand.

Adding popular sound bytes to your TikTok videos helps grab attention instantly. There are different music clips, songs, and random audio clips that can be reused again and again for similar types of videos, and using these can help improve the overall performance of your video.

Here's an example of Scrub Daddy using sound and video overlays that match a song to create a humorous video.



One of the best ways to understand which sound bites are popular is to consistently consume TikTok content and follow what popular TikTok users and other brands are sharing. See if you can find a way to incorporate popular songs into your own content to engage your audience.

7. Add closed caption text to videos for easier access
Social media accessibility should be a key part of your strategy. This includes things like alt text on images and titles on videos. The latter is very easy to achieve on TikTok. First, you can turn on subtitles automatically (just make sure you edit them to be accurate), or you can even add your own closed caption text overlay.