How to use data to improve shipping frequency

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That’s why we’ve put this list of email marketing trends together. Let’s get to it! Top email marketing trends in Trends like interactive rich media, user-generated content, BIMI adoption, and marketing automation are gaining ground in email marketing. Let’s explore some of these ideas and how to implement them in your campaigns. Interactive email with rich media Interactive emails allow you to engage users in quite an interesting way. These emails often include elements like image carousels, animated gifs, interactive infographics, embedded videos, and so on.

Here’s an example from Venmo’s email: Venmo portugal telegram database cards email marketing campaign Source You can use rich media to make your emails more memorable and improve the reader experience. It’s one strategy that can boost engagement— or even email conversions. Data shows that interactive emails can increase click-through rates by compared to static emails. There are various ways to add interactive elements to your email. Like the Vimeo below, you can use nice-looking media at the top of your email copy to hook your audience: Email Marketing trends example providing a discount on Vimeo's powerful tools.

Source You can also add the media component in the middle or at the bottom of the email. Whichever way, simply ensure that the media enhances what you intend to communicate. Of course, you want to keep the media elements minimal so that you don’t distract recipients from the major focus of your emails. User-generated content User-generated content UGC is another email trend to take advantage of. UGC is a reliable way to harness the support of your existing user base and build trust.