How to write compelling subject lines

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Segment your audience Email list segmentation ensures your back-to-school season emails deliver the right content to the right people. You’re able to send targeted promotions to parents in all age categories, from those with newly-born children to those with college-going ones. Here’s how to segment your email list: Figure out your segmentation criteria—Are you going to use demographics to create a list? If not, do you have personas you’ll be using to segment it? What about user actions? Do you want to send different emails to existing customers and different ones to new leads? Use automation to segment your list—Once you’ve decided how you’re going to segment your list, you need to use your email software to create automatic workflows that automatically add a customer to a specific list when they take a certain action.

Create content—Create content specific to the uk telegram database interests for each segment. For instance, if you’ve segmented your list based on the age of children, you can send different emails to parents of elementary school kids versus those with high school teenagers. When you send out helpful content, you experience improved open rates, click-through rates, and conversion rates. Use catchy subject lines The subject line of your back-to-school newsletter decides whether or not your readers will open it.

If it doesn’t catch their interest, they won’t interact with its content—which means all your effort will go to waste. How do you write a killer subject line? Here’s what to do: Ensure your subject line mentions why you’re sending the email and why it matters in six to eight words. You need to give your readers a reason to explore your message further, so make your subject line catchy. Ask questions and use emojis to make your email stand out—and stir up emotions.