Do you still want to share links in your LinkedIn messages, but not lose out on reach? That is possible. It may not be the most convenient way, but you can paste the link under your own message in the comment box. Immediately after publishing your message. In your message, you can indicate that the link can be found there. That way, you can still refer to other sources, without the reach of your message decreasing.
10. The timing and format of LinkedIn messages has become more important
Alex Pirouz from Linkfluencer has investigated which content is currently working well on LinkedIn. According to him, it is actually very simple. Every time you post a message on LinkedIn, it is good to ask yourself in advance what and who you want to reach with it. Based on that, you can choose one of the options below.
Text messages only
Video messages
Is the goal of your message to increase your brand awareness and introduce people to your brand? In that case, Pirouz recommends choosing a text message because that is how you reach the second and third degree connections first. According to him, the best time to post a text-only message is on Monday between 10:00 and 13:00.
Do you want to reach loyal customers and new zealand whatsapp number relations? Then a text message with image or a video message is a good option according to Pirouz, because this is initially shown mainly to your first-degree connections. Do you want to use a text message with image for this? Then do so on Wednesday between 10:00 and 13:00. Is a video more suitable? Then share this on Thursday or Friday also between 10:00 and 13:00.
Of course, every audience is different. The above can be a guideline for you to see what type of post works best for your LinkedIn network at what time. Especially monitor the first hour after publication how your post is doing, because the higher the number of likes, shares and comments at that time, the greater the engagement and reach of your post will ultimately be.
The rules of the game have changed
Social media remains important for your content strategy. But the rules of the game have changed considerably compared to three years ago. Facebook and Twitter in particular have become less effective for sharing and promoting content. It is a lot less suitable for generating traffic, but it is still an effective way to build brand awareness and create engagement. Google and LinkedIn are more popular and effective for sharing and promoting content. Privately sharing content with colleagues or friends is also becoming increasingly popular.