The Traffic Journey: Where Traffic Comes From and Where It Goes
The new Traffic Journey report in Traffic Analytics is a combination of the old Traffic Sources and Destination Websites tabs.
Combining these two tabs allows you to get an overview of the user journey through a website: from which channels users arrive at the site and which websites they visit most frequently.
SEMrush News May 2020 - Traffic Journey
The new table, called Traffic Journey, visually shows you the most important traffic sources and destination websites.
While the Traffic Journey details table shows detailed data of the websites that users have visited before and after the site to be analyzed:
Traffic quotas.
The amount of traffic in absolute numbers.
Monthly changes.
SEMrush News May 2020 - Traffic Journey Details
What does Traffic Journey data offer you?
In most cases, you'll probably want to research your competitors in the Traffic Analysis tool, but with Traffic Journey, both options will work, especially since you can add up to 5 websites and switch between tabs.
View your domain or a competitor's domain.
With a complete overview of your competitors' traffic sources and destination sites, you'll get a list of ideas on how and where to capture the attention of your target audience.
You can understand what alternatives your customers consider, follow their decision-making process, detect trends among your audience's preferences and identify the percentage of users who leave your website for one of your competitors, or if they have to continue their search on Google.
Based on this data, you may want to realign your media placements that drove philippines number list traffic to your rivals, refine your brand messaging, positioning, and image, and encourage growth.
Find more ways to get business value from this data with our news article: Attract more customers online with insight into any website’s traffic journey .
Audience Insights: Audience overlap across five domains
A while back, SEMrush's Traffic Analytics tool introduced the Audience Overlap feature, which allowed you to compare two websites and show you the percentage and absolute number of users visiting them.
The new Audience Insights report has replaced the audience overlap tab and now begins with a graph showing the volume of shared and unique audiences for the websites you choose.
The same thing happens when you enter your website into Traffic Analysis, but only with up to 4 competing sites.
SEMrush News May 2020 - Audience Overlap
Using Audience Insights, you can:
View a list of websites with a similar audience.
Compare shared or unique audiences.
Analyze your competitive segment and your rivals' multiple intersections in one simple table.
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