Activate the registration base
There's no point waiting for sales to fall from the sky, you need to take action!
Even before Black Friday, you can activate your contact base and start anticipating your promotions.
Put your sales and communications teams to work on social media, newsletters, email or any other contact information you have, to show the customer that you are also participating in the promotion.
Take the opportunity to create relationships
It's like we always say: sales are the result of a loyal relationship!
Despite increasing sales and profits, Black Friday is also a great opportunity to create a good image for your store and win customers.
Offer relevant content, pay attention to customer service and remember to create an experience that will make people who come into contact with your brand remember and buy from you not only on Black Friday, but throughout the year.
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Strengthen After-Sales and Support
As we said before, you need to be prepared for demand and in philippine number for whatsapp addition to structural and logistical factors, you also need to prepare human resources.
Many brands neglect after-sales and support, but most customers say that these are crucial phases that define whether the customer buys from you again or not.
Therefore, invest in support and after-sales teams to assist new customers and deal with difficulties in the purchasing process. This will ensure a good image for your brand and will facilitate customer loyalty.
Plan and get started
Haven’t started working on your Black Friday strategy yet? “Get started” today!
But if you don’t even know where to start, plan ahead. Define when your promotional emails will be sent, start calling to negotiate with suppliers and partners, structure your sales and communication teams, etc.
All of this has to be detailed down to the last detail.
If you need help defining your digital marketing strategy goals, we can help! Schedule a coffee to meet with our agency or contact our team directly through our website.