That is, this is lost profit. It is very important to use free whatsapp number canada different channels to increase leads in order to further convert them into real clients and, accordingly, earn money. Ultimately, the goal of any commercial project is earnings. What is a lead and how to get one A lead, as we said above, is a user who has provided their contact information for feedback in one form or another. But it is important to clarify a little here. In the B2C sector, a seller of everyday goods only needs “basic contacts” of leads: phone number, email address, etc.
But in B2B it is a little more complicated. Here it is important to know information not only about the user, but also about the company: the position of its representative, the scope of activity and scale of business activity, the need for the product, and so on. Therefore, in B2C, the lead generation process is usually more complex and requires an even more comprehensive approach. On the other hand, each such lead that transforms into a client most often brings in really significant profit. Classification and types of leads To effectively increase leads, it is important to first understand what they are in principle.