A common mistake in mystery

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Request your free consultation The most common mistakes in mystery shopping Some errors can occur that affect the accuracy of the results and the desired benefits in the mystery shopping process. Below we present the most common mistakes that can occur in mystery shopping and which must be avoided to ensure that you get the most benefit from this research method: 1. Selecting unqualified shoppers Choosing the right mystery shopper is one of the most important factors in the success of the process. Sometimes, shoppers are hired who are not adequately trained or do not have the necessary experience to evaluate the service objectively.


These shoppers may not know important details acres database or interpret things inaccurately, which leads to unreliable reports. 2. Insufficient preparation for the mystery shopper The mystery shopper should be provided with clear instructions on what to evaluate and how to accurately collect information. Failure to provide clear instructions can lead to inaccurate reports or focusing on unimportant aspects of the experience, so the mystery shopper's work should be monitored and directed to the key elements to focus on. 3. Focus on only some aspects shopping is to focus on only specific aspects of the service, such as the behavior of the staff or the speed of response, and ignore other factors such as the cleanliness of the place or the ease of access to products.


The evaluation of the customer experience must be comprehensive to provide a complete picture of the level of service. 4. Repeat shoppers in the same branches Using the same shoppers to visit the same branches or locations repeatedly, employees may discover their presence and become more eager to provide perfect service, which distorts the results, it is important to change shoppers from time to time to ensure the company gets accurate ratings that reflect the normal state. 5. Neglecting to analyze the results accurately Ignoring the analysis of the results in depth is a big mistake, even if they are collected accurately.