Influencer marketing is when businesses partner with relevant and popular content creators in their industry to run ads or specific content. It’s a valuable marketing channel , and 71% of marketers say that the quality of traffic generated from influencer marketing is better than other ad formats. Leveraging i can be beneficial in terms of generating brand awareness, as well as increasing social proof.
Consumers trust influencers because they see algeria phone number database them as people like themselves, especially when they share similar interests. The content created by influencers is a form of user-generated content, aka word-of-mouth marketing.
53.6% of B2B marketers and 59.5% of B2C marketers say this strategy is effective. Your competitors are already sharing this high-trust, high-return content with their audiences, and you should too. Marketers are expected to continue using this channel in 2022, with 87% planning to continue the same investment or increase their investment.
SEO (Search Engine Optimization)
Search engines are also one of the highest converting marketing channels . This means that optimizing all of your existing business channels will likely drive traffic and increase conversions. While your website may be your first thought when optimizing for SEO, this also applies to your YouTube channel, your blog, and even your podcast episodes.
Other SEO tactics that marketers have found effective include using search insights reports, optimizing photos or videos for visual search engines, and optimizing loading speed.
Marketing through podcasts
The demand for audio content is increasing, so it's worth considering a podcast to meet your audience where they are.