Below we break down the top industry- and niche-specific ranking factors and how to optimize them.
What it is: Google Jobs is a specialized search feature that displays job postings directly in search results. Employers and job boards can increase the visibility of their job postings by using structured data.
Why it is important:
Direct visibility: Appearing on Google Jobs means that candidates see your ads at the top of the SERPs.
Better CTR: These aggregated job results often attract philippine numbers cell phone high organic traffic due to their prominence and easy filtering options.
How to optimize:
Implement JobPosting structured data in your job postings.
Include details such as job title, location, salary range, and type of employment.
Keep your ads up to date; outdated or outdated jobs can hurt trust and visibility.
2. Google Flights for travel-related queries
What it is: Google Flights displays flight information directly in search results, comparing prices, schedules and airlines without leaving the SERP.
Why it is important:
High competition: Travel aggregators, airlines and OTAs must adapt to a SERP where users can find details without clicking.
Improved user experience: If you are in the travel industry, integrating airfare data or dynamic pricing tools can improve user satisfaction.
How to optimize:
For travel sites, offer unique value that Google Flights doesn't, such as comprehensive destination guides, loyalty programs, or combo packages.
Use structured data to highlight travel-related offers or recommendations.
Focus on long-tail queries like “best time to fly to [destination]” or “family travel packages” to attract users outside of the immediate flight comparison box.
3. YMYL (Your Money or Your Life) Stricter guidelines for finances and health