In fact, you have to. You have to get the links your competitors can't get—and you have to keep doing

[zihadhasan019]

The competition to own the term [car insurance quotes] must be brutal. It's easier to get a dozen iterations on, say, [car insurance price honor student discount]. If you really, really have to get a tough term, you can experiment. it, because they're doing the same thing to you. The SEO market is not saturated.


Many SEO professionals know the industry's stand email lists australia ards and best practices. While most of us would love to come up with the next big linkbaiting technique or gray-hat trick, the fact remains: most of the time, when you're doing SEO, pioneering doesn't pay. We don't talk about email marketing on the blog much, but any of you working in the internet marketing space (and that's likely all of you) probably know that it's still one of the most effective marketing channels out there.





We've been fortunate enough over the years to partner with ExactTarget for our email marketing services and as they've grown and improved their offerings they constantly make me feel terrible. Don't get me wrong, they're awesome, in fact they're too awesome. The stuff their system is capable of and the one-to-one, closed-loop strategies they evangelize are amazing and I feel terrible that I haven't been able to implement every concept they've thrown my way. Nonetheless, I'm a huge fan, so mozPal, all-around great guy, and ExactTarget VP of Marketing, Jeff Rohrs, invited me to attend Connections '09, ET's annual user conference in their hometown of Indianapolis last week.