To better understand shopping habits. Estimating the average check allows you to develop effective marketing campaigns and loyalty programs for customers.
See the case
The average check for a promotional campaign increased by 36%
In addition, knowing the average check provides opportunities to increase LTV. For example, using AOV, you can determine which products or services are most often purchased together. This opens up opportunities for cross-selling and upselling, as well as developing special promotions that encourage customers to spend more per order.
NPS - Net Promoter Score
NPS (Net Promoter Score) measures the willingness of facebook data customers to recommend a company, product or service to others.
How to count
The NPS calculation is done in two stages. In the first stage, customers are asked to rate on a ten-point scale how willing they are to recommend a brand or a specific product to their loved ones. Then, respondents are divided into three categories:
Read also
How we conducted an NPS survey and what we changed in our work after that
1.Promoters: gave a rating of 9-10 points. Very loyal to the brand and ready to recommend it.
2.Neutrals: gave a rating of 7-8 points. Overall, they are satisfied with the offers, but are not ready to actively recommend the brand. They may go to competitors for more attractive conditions.
3.Critics: gave a rating of 6 or lower. Dissatisfied with the quality of goods or services and close to churn. As a rule, these are the customers who leave negative comments on review sites and reduce the audience's trust in the product.