How to adapt SMM trends in turbulent times

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Now from this report we select keys that are relevant specifically for our site and have a low KD (we can also immediately set a filter for them).

Important! Choose keywords with the best ratio of KD (key difficulty for promotion) and its Volume (frequency). For young sites, it is especially important to look for KD as low as possible and Volume as high as possible.

In our case, such a query is best hunting daypack. Click on it and you will be taken to the keyword overview , where you can see the top sites:


Zoya Lobod , co-owner of the digital agency Lobods, digital consultant and lecturer at the morocco rcs data WebPromoExperts Academy, shared during the SMM-Day 2023 online conference how to analyze trends, what to pay attention to in the coming years, and most importantly, how to adapt it to our changing world.

So, let's look at the coolest selection of modern trends and how these trends can be used in our reality.


Let's start with the most relevant trends of the next 2-3 years, because there are trends that will be with us for a long time.

The first trend is P2P – People-To-People.

Business is changing, and we need to understand that everyone has banner and logo blindness, everyone has learned to do things beautifully, aesthetically, professionally. But brands lack humanity. Because we are biologically and physiologically able to distinguish between people, not logos and brands. Therefore, global marketers have come to the conclusion that brands should be attached to people, to bring people out of their business, ambassadors, CEOs, directors, and teams. This is reflected in social networks. We are increasingly adding the team, business owners, to the content, telling stories, sharing our professional or work moments. And this is what differentiates the brand from competitors and provides an additional emotion through which it will be remembered.

38% of customers say they will be more loyal to a brand if the CEO is open and communicates their values.
Over 30% say it will inspire them to make a purchase.