Want to own another category? Create another brand

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And be careful, without inserting your name and surname, rather you do that if you work on your personal branding, in this case invent a very simple name that qualifies your choice and that can be remembered.

For example, if you decide to become a personal trainer for people benin whatsapp number database who suffer from back pain, you can create the brand: “Schiena Amica” and do specific, vertical work only on that, on everything that revolves around the back, the pain, what it entails in the long run, the possible solutions, and so on.

Only in this way can you become an expert in the sector. For example, you can create a blog , where through targeted articles you can make yourself known and become a point of reference in the niche. You will notice that when a person wants to solve the excruciating pain in his back, you will come to mind, because you will have become his TOP OF MIND.

And how is your market positioning? Do you belong to a macro category full of sharks or have you already created a micro niche category?

If you need my advice, contact me without obligation . We will analyze your situation and your market and I will be happy to help you.