What are the Twitter Trend Awards?

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Each year, a ranking is compiled based on various data from keywords that are trending on Twitter.

The rankings of the 2021 Trend Awards are as follows:


Jury Special Award "Look Back"
Sports Category Award: Shohei Otani
News Category Award: "After Vaccine"
Game Category Award: "Monster Hunter"
Animation Category Award: "Tokyo Revengers"
Most Retweet Award: "Demon Slayer Official"
Most Likes Category: "Ariyoshi Hiroiki"
Trending Account Category: King & Prince
By looking at the Trend Grand Prize and category founder email address list awards, you can get an idea of ​​what kind of year it was.

What happens when you trend on Twitter?
If you trend on Twitter, you can expect the following results:

Increase in impressions
Increase in likes, comments, and retweets
Increase your followers
Increase in impressions
If your tweet becomes a trend on Twitter, it will get more impressions than usual. By using words that resonate with users, you can get more impressions.

Increase in likes, comments, and retweets
A higher than normal number of impressions tends to mean a relative increase in likes, comments, and retweets.

Increase in number of followers
By trending on Twitter, your content will have more opportunities to be seen by users, which can help you gain followers.

Business accounts that operate on Twitter can gain followers by understanding how Twitter trends work and using them effectively.

We have also written a separate article on how to attract customers through Twitter.

We'll explain it in detail, so if you want to know more about attracting customers through Twitter, please take a look here.

Twitter marketing
[Updated 2023] Tips for attracting customers on Twitter! Branding strategies you can try right now
By reading this article, you will gain a thorough understanding of how to start attracting customers through Twitter and the operational methods that will lead to gaining followers.
How to use Twitter trends for your business account

Here's how to use it for your business account:

Use Twitter trending keyword predictions
Create unique tweets that incorporate trending keywords
Run a Twitter campaign
Use Twitter trending keyword predictions
During events such as Christmas, Valentine's Day, and Mother's Day, keywords related to the events tend to trend, so there are also trending keywords that can be predicted to a certain extent.

If the product you want to promote is seasonal, you can attract more attention by tweeting about it during a time when it is likely to be included in trending keywords.

There are also sites that compile past data, so you can plan in advance.

If you would like to try out trending keyword predictions, be sure to check it out.

Create unique tweets that incorporate trending keywords
Business accounts tend to be viewed with less regard than regular accounts.

Therefore, by creating unique posts that incorporate trending keywords, you can make users feel closer to you.

Occasionally, keywords related to Ogiri (a Japanese comedy show) become trending topics, and since these keywords are easy for corporate accounts to post, they also increase the chances of being shared.


Keep an eye on trending keywords, and if you come across any that you think you could tweet about, be sure to give it a try.

Run a Twitter campaign
We would like to introduce an example of a special campaign that Wakasa Seikatsu actually ran.

Our company designated August 8th as Blueberry Day and has had it officially recognized by the Japan Anniversary Association.

So on August 8th, the company launched its own Twitter campaign with the aim of becoming a trend.

What they actually did was to hold a prize draw among users who followed and retweeted with the hashtag "#BlueberryDay," which was created in-house.

The number of tweets using "#BlueberryDay" increased in a short period of time, causing it to become a trending topic.