Alayev Oleksandr, Alaich:
– Oh, these annual trends, when the “experts” have to invent something by pouring water
Considering how many years I have been participating in such surveys, now it is both easier and more difficult to give an answer. There is nothing special to highlight, and the whole work is quite boring and monotonous. And there is more and more of this routine.In general, everything worked as it did, and it still works. A year ago, they talked about cheating at every step, today they rarely mention it (although they continue to cheat). Yandex "invented" surplus (no, it just repeats Google's EAT ).
Lately, there have been no adequate cases, let alone new experiments with turkey rcs data cool results. And I'm not talking about us, but about the industry as a whole.
Alexey Volkov:
– It was an interesting experiment. But, probably, the most important thing, which is large, in terms of budget. We have a client who is in the top for most queries. But Yandex perceives some queries that are important for the client as informational, and the client's site is commercial, so it is at the bottom of the TOP-10.
We did special projects to place articles on the largest information portal, where we placed indexed materials, also designed in the design of the client's corporate website. After placement, the information site remained in the TOP-2 for the queries we needed, but with other pages, not the ones we needed. Using behavioral advertising, we changed the relevant page. And now, for the queries we needed, the client's affiliate site is in the top.