And so, before rallying the troops, sign up for a free trial of Close. With robust features and streamlining tools, we know we’re a great partner to support your collaboration and team selling efforts.Struggling to reach your sales goals? Or maybe you’re just barely scraping by. If so, OKRs could be the secret weapon you’ve been looking for.
This goal-setting framework will help you close more deals, drive more revenue, and enjoy more success. If you manage a sales team, you’ll boost employee engagement, too. #winning
Before you can do those things, though, you have to understand what the OKR methodology is, how OKRs differ from KPIs and SMART goals, the essential components of the system, and how to use the OKR framework to make sales.
Great news: I have the answers for you! This guide digs deep into what OKR is and how it works specifically for sales teams.
What is OKR?
Grove based his methodology on Peter Drucker’s Management by Objectives (MBO) theory. He shared these ideas with John Doerr, who eventually wrote the book Measure What Matters around this same methodology. Today, teams that use Agile or Waterfall for project management often use OKRs to measure what matters and win big.
And best of all—OKRs can be customized to your team.
Some teams use a top-down approach, with leadership afghanistan telegram data choosing company objectives and key results and then relaying that to their employees. Others do the opposite and go bottom-up. You can even split the difference, with leadership choosing objectives and individual contributors choosing the key results they’ll use to achieve those aims.
Rallying team members around specific desired outcomes
Improving cross-functional collaboration
Boosting employee engagement (and, in turn, improving employee retention rate)
What’s the Difference Between OKRs and KPIs?
KPIs (key performance indicators) are metrics used to track performance. Popular sales KPIs include:
Monthly sales growth
Calls and emails per rep
Customer acquisition cost (CAC)
Lead conversion rate
OKRs, on the other hand, are a methodology you and your sales team can use to set and achieve overarching company goals—even the most aspirational ones.
The real wins that teams see with OKRs include:
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