In industry, in public works, we always make a plan before building. In content poland number for whatsapp writing, it's the same thing: the plan is an editorial strategy. Interview with Caroline Benoist, founder of the Faire Sens agency.
Content before form
The Faire Sens agency was born in 2011, taking the turn towards the web:
The way of writing for the web is different from that of traditional media.
The format is different
Google prioritizes quality over quantity.
The editorial line is clear: substance before form. Faire Sens offers a service designed to support companies throughout their content strategy. Because we have things to say or show, but it may be useful to get support.
What is web content?
Content is a message, whatever its format. The first step is to define with your client the messages to be conveyed. The second is to establish the format that will have the most impact:
Writing text according to Google standards
Photo selection
Video and sound recording
other
Most of Faire Sens' clients are B2B, they are looking for both internal and external communication.
When to define content strategy
The content strategy always comes into play upstream of a website project.
It helps the customer formulate their request:
Define who is the first point of contact at the start
Working on the graphic identity in parallel.
We sell a service, so we convey messages, not just aesthetic or practical ones for the realization. This allows us to identify and remove obstacles. Example:
How to work on the testimony of the end customer (the customer's customer) so that it provides truth?
By making a video: it humanizes the message, and allows you to identify the right one person, who has something important to say.
Even for testimonies, we don't choose people at random, but according to the message we want to convey.
The substance before the form is the scripting of customer interviews.
What is special about this job?
Creating content, writing, creating media, is a difficult job to define