Online advertising: pros and cons
Just like offline advertising, its digital counterpart has its advantages and disadvantages that you have to consider, taking into account the following points:
Expected reach: How many potential customers do you want to reach with your message?
Buyer persona: What digital media do your target users usually consume?
Competition: How do your competitors fare in digital media? Benchmarking which channels are saturated and which are not can be helpful when creating your digital media mix.
Cost: Last but not least, how much money can you afford to spend on marketing and advertising?
Now that these points are clear, let's move on to talk about some others that reveal the good (and not so good) side of online advertising:
Pros
Greater segmentation: online advertising platforms allow for highly refined segmentation, which is impossible to achieve with traditional media. For example, you can set up campaigns for men between 30 and 45 years old, who work in thailand viral telegram the financial sector, have completed postgraduate studies and live in the City of Buenos Aires, and have the ads only shown during office hours. This is impossible to achieve with traditional media!
Trial and error, without much risk: in marketing you always have to try things out, to include what works in your strategy and immediately discard what doesn't generate results.
In the case of online advertising, it is very easy to test different segmentations derived from our buyer personas and the behavior reflected in their profiles, and see which one has the best performance.
We can also test these segmentations on different platforms and select the ones that gave the best results. All this, without the need to invest thousands of pesos.
24/7 Active Advertising: Internet advertising is always active, allowing your prospects to search for information about the products and services you offer, at their own time. (And you can receive leads even when you're sleeping .
100% measurable results: Digital advertising platforms have analytics features that offer a large number of performance indicators: clicks, impressions, video views, number of downloads, cost per click, cost per lead, best-performing ad, etc.
This leads to constant, on-the-fly improvements that improve campaign results in a short period of time.