The article answers the questions:
Which WordPress CMS SEO plugins to choose?
How to optimize WordPress CMS for SEO?
How to position CMS WordPress?
Let's start from the beginning: why install SEO plugins for WordPress ?
With WordPress plugins:
you can optimize your website yourself and save money;
you will adapt your website to the requirements imposed by Google, even if you have no knowledge of programming or coding;
SEO plugins significantly speed up website optimization, making the entire process less time-consuming and more effective;
you improve the quality of your website and its usability, e.g. by accelerating the loading speed of the website;
you will improve the visibility of your website in Google search results.
Remember that you can use SEO plugins when positioning your site yourself , but very often employees of SEO agencies decide to install them. Moderation is always the most important thing, because too many extensions can slow down the site.
Contents:
Yoast SEO – The Most Popular SEO Plugin
All-in-One SEO – all site optimization in one plugin
Real Simple SSL - Make Your Site Secure
Redirection – used to create redirects
Google Analytics Dashboard Plugin for WordPress – to know everything about your users
JetPack – a multitude of functions for demanding users
Smush Image Optimization, Compression and Lazy Load – to adjust your images for SEO
Yoast SEO – The Most Popular SEO Plugin
It is becoming increasingly difficult to find a website that was created on WordPress and does not have the Yoast SEO plugin installed. Its popularity is no coincidence, because you can get many useful functions thanks to it, which will primarily affect the increase in the visibility of the website by publishing texts adapted to the Google algorithm.
Discover a number of key features that convince you to install this plugin:
the ability to add meta tags – meta description and meta title are displayed in the Google search list and are usually the ones that convince users to go to your website;
easy and fast XML sitemap generation – just go to the “General” tab, “Features”, enable “XML sitemap”, then click the question mark icon. Then select “View XML sitemap” and you will be redirected to your sitemap. Copy this link and paste it into Google Search Console to speed up indexing of your page and subsequent subpages in Google;
the ability to set canonical links, but also decide whether a subpage should be indexed at all;
more accessible technical optimization – Yoast allows you to create redirects more easily, but also edit robots.txt and .htaccess files even without having to log in to an FTP client;
more effective SEO text optimization - the basic function of Yoast SEO is the ability to refine the text in such a way that it complies with SEO requirements; Yoast will tell you what text length will be optimal, whether you need to improve keyword saturation, whether the text readability is okay or maybe you need to work on it more, it will check if you are using headings and whether you need to add more of them, etc. Your goal will be to make all the circles related to readability and SEO have a green color;
Another very useful feature is the ability to better adapt, for example, an article to social media such as Facebook or Twitter.
Yoast SEO is available in a free and advanced paid version.
All-in-One SEO – all site optimization in one plugin
Our second suggestion is an SEO plugin for WordPress , which is aimed at optimizing the page. It goes beyond the features in Yoast SEO, so you can actually decide to install both plugins. However, Yoast SEO will be more for creating optimized text, and All-in-One SEO for more technical matters.
All-in-One SEO is great for:
setting metadata schemas, such as meta description and meta title depending on the type of page, e.g. a different schema will be provided for the home page and a different one for a blog post;
verification in Google Search Console and connecting the site to this tool;
blocking the indexing of some subpages by using the noindex tag;
creating canonical linking, which is especially useful in online stores to avoid duplicate content;
adding schema.org markup, thanks to which, in addition to the title, address and description of your page, the search list will also include other useful information, such as phone number, visiting hours, address, reviews, stars with the offer rating, etc.;
XML sitemap generation mechanism;
better display of a subpage or article on social media, e.g. Facebook, Pinterest or Twitter;
editing robots.txt and .htaccess files without having to log in to an FTP client.