A large campaign, with several different ad formats and targeting, for saudi arabia number example, can cost a lot. But you can start by investing R$10, for example.
On the advertising platform, you can determine how much you want to spend per day on your campaign. Facebook then searches for the audiences you have targeted and distributes your budget throughout the day.
One tip is not to set a very high budget in a short period, as the platform's algorithm will find a way to consume your entire daily budget and make your campaign less assertive.
Remarketing
First of all: what is remarketing on Facebook?
Have you ever noticed that when you access a website, the product or service is often displayed as an ad in your news feed? This happens due to the use of remarketing on Facebook Ads.
To better understand, remarketing is a form of online advertising targeted at users who have taken some action on the internet.
Imagine that your potential customer visited your website to view a product. Using a remarketing campaign, you can display an exclusive ad about the same product to get their attention on Facebook. It’s a great strategy to lead the user to conversion.
An interesting point about using this strategy is that it is done automatically. Once you have registered the audience you want to reach and the ads, the tool will automatically impact the users who visited your website.
Another strategic action for retail companies is to combine remarketing with product ads.
For example: if you sell clothing and a user has visited a specific brand of t-shirts on your website, when they leave and browse other pages, they will be impacted by the ad for your t-shirt, inviting them to come back and make a purchase. The ad can even contain a discount coupon or a special offer to make it even more attractive.
Remarketing is a powerful way to grow your business. You can use remarketing on your most important ads to drive leads, downloads, and more.
But for you to be able to create remarketing campaigns within the platform, you need to know what the Facebook pixel is.
The Facebook pixel is a generated code that, once inserted into your website, will start collecting data about the audience's behavior from your campaigns on the social network.
This will allow you to monitor the visits you receive and create the necessary lists for remarketing campaigns, selecting the personalized audience according to the strategy.
This way, you can impact people again who interacted with some content on your Fan Page, viewed videos, sent a signal (divine, smoke), a message, etc.