However, if you're comparing ActiveCampaign vs. HubSpot, you're likely interested in the automation, reporting, and analytics features that you'll only get access to with the Marketing plan. Although ActiveCampaign does not have a free plan, if you compare the paid plans of these two platforms, ActiveCampaign will definitely be much cheaper. Comparison of professional plans HubSpot's Professional plan will set you back per month plus a sign-up fee, compared to ActiveCampaign's plan. But what's included and how do the features compare? PECULIARITIES ACTIVECAMPAIGN HUBSPOT Contacts From From , Live Chat and Conversational Bots Yes Yes Mobile application Yes Yes Emails Infinity , Landing pages Yes Yes List segmentation Yes Yes Telephone support Yes Yes Reporting Dashboard Yes Up to Workflows Yes Up to Blog No Yes Conveyor of transactions Yes Up to Individual training months Some training is offered SEO recommendations and optimization No Yes Content strategy No Yes As you can see, the professional plans of these two providers are not that different.
The benefits of using HubSpot include access to SEO student data recommendations and optimization, a blog, and help with content strategy, but is it really worth paying a month for? I doubt it. For a lower price, ActiveCampaign offers a pretty attractive package for those serious about marketing automation. HubSpot Hidden Costs Another reason to look for an alternative to HubSpot is its hidden costs. If the pricing weren't steep enough, the Professional and Enterprise plans also require you to pay an implementation fee: a one-time payment of , and ,, respectively. Frankly, I was shocked by these numbers, and therefore wouldn't recommend HubSpot's higher plans to small and medium-sized businesses.
ActiveCampaign's pricing is much more affordable for small businesses, and the features are every bit as good as HubSpot's. ActiveCampaign wins this round. Final score: - in favor of ActiveCampaign! ActiveCampaign vs. HubSpot: Final Thoughts It was a pretty close fight for a while, but ActiveCampaign finally got things back on track and won the race! The last time I saw such a close fight was between Pipedrive and HubSpot , where HubSpot won by a long shot. So what are the key takeaways from this comparison of HubSpot and ActiveCampagin? If you're a small business looking for free customer relationship management software with basic marketing features, HubSpot's free CRM plan is a great tool to get started.