How can a Google Ads campaign support an SEO campaign?

bithee975 · Post by **bithee975** » Sun Dec 22, 2024 7:22 am

There is not much talk about the symbiosis of SEM and SEO campaigns – unfortunately. Few people mention that the experience gained during the Google Ads campaign (and above all the data) can be useful during positioning. In this episode of the SEO Podcast, you will learn what “on-site” and “off-site” elements should be taken care of usa email leads the SEO campaign. The highlight of this episode will be SEM campaigns in Google Ads, which collect data for SEO campaigns, based on which we will achieve the best possible results during the SEO campaign. Data from the Google Ads campaign will also allow us to save time and money that we could waste on a poorly selected strategy during the positioning of our website.

Contents:

Podcast
Video
Transcription
Podcast

Video
Transcription
What on-site and off-site elements should be taken care of during positioning?

What is the symbiosis of SEO and SEM campaigns?
You will find answers to these questions in today's episode of the SEO Podcast, let's get started!

Any books or courses on SEO teach you how to plan an SEO campaign and content strategy and then implement them. However, it is very rare to learn about one important fact, namely the required cooperation of two separate specialists with a common goal: increasing the visibility of the website, increasing the conversion rate and, above all, increasing the sale of services or products.

Today's episode of the SEO Podcast will focus on the cooperation between an "SEO" (i.e. a positioner) and a "Semite" (i.e. a person responsible for promoting a website using paid advertising in a search engine). I will tell you how "SEOs" should learn from "Semites" and what information should be provided to them, and it should be clearly emphasized that the data collected from Google Ads is reliable, because the reports from the campaigns conducted will be based on the number and value of conversions and on the conversion rate. That is, on information that will not be "made up out of thin air".