Marrying Email and Web Efforts

[sabarina38]

Eye Serum image

Image source: Klaviyo

Watch our Digital Marketing Answered episode to discover how AI can enable personalisation through emotional understanding:



Maximising email and web efforts is essential for effective cross-selling and upselling strategies, as they provide direct channels to engage customers with tailored recommendations.

Through email marketing, businesses can reach customers at kuwait whatsapp number database optimal times with curated suggestions based on their previous purchases, browsing history, or preferences. For instance, an email sent shortly after a purchase can include related products or upgrades, keeping the customer engaged and more likely to consider additional purchases.

On the web, strategically placed recommendations—such as product suggestions during browsing or at checkout—help drive impulse purchases and higher-order values. These digital touchpoints allow businesses to seamlessly incorporate upselling and cross-selling opportunities into the customer journey, making it easy for customers to discover options that add value to their original purchase, ultimately increasing revenue and strengthening customer loyalty.