Those who work in the social media field are not immune to a vital need: to demonstrate the real usefulness of what they do for the purposes of business objectives . The term real is not used by chance, because it underlines the importance of generating impact not only digitally, but in the activities and results of a company.
In fact, it is not all a question of likes and interactions: social media, like all organize your finances with mint other channels, have the duty to bring a return on the investment dedicated to them, what is commonly defined as ROI , or Return on Investment .
A fundamental step, not only to demonstrate the goodness of what is done, but above all to have feedback on which of the strategies implemented generate good performance. You can improve your planning, focusing on what brings results and adjusting what is not working correctly, in what is defined as Data Driven Strategy .
Why do you need to know the ROI of your social activities? To justify your strategies
But to do this, it is essential to fully understand what ROI in social media is . This is why in this post I will explain clearly:
What is meant by ROI?
Why is it important to measure it?
How to calculate it
How to create a report
Useful tools.