Nowadays, you no longer have to be a computer scientist to create a simple website. Even if you don't want to hire a web designer, you can put together a usable website in a short time without having to program. So-called content management systems (CMS) or website builders make it possible. It is certainly not as sophisticated as the "professional" websites of large companies, but it usually doesn't have to be. In the first part, we already showed you why a simple website is always better than no website at all . Today, we'll show you the basics that you need to consider before and when creating one.
1. Meaningful address or domain
Before you actually create the website, you need to choose the domain, i.e. the address under which you want to be found on the Internet. There are a few things to consider: First and foremost, it should be understandable, both for visitors and for search engines. Although there are also cambodia telegram screening purely fantasy or brand domains (e.g. "Google"), such companies usually have a large marketing budget to anchor this name in people's minds. Understandable means that the address could contain the name, the product or the location. The location is helpful because nowadays more than a third of all searches are for products and services with a local reference . Possible options are, for example, the name (schmidt.de), the name and the product (schmidt-yoga.de), the name and the location (schmidt-koeln.de) or the product and the location (yoga-koeln.de).
Generally speaking, the shorter and simpler, the better. And the more generic, the harder to get. Ideally as .de, alternatively as .com, or if necessary as .net. For example, you will be able to register "kwadzcinski-ashtanga-yoga-koeln.info" without any problem, but no one will remember it. Just imagine if someone gave you the address on the phone, would you understand it without asking and would you be able to remember the name? However, generic domains such as "yoga.de" have been taken for years and are being traded at horrendous prices. So you have to approach it with some feeling.