Research Before Writing The B2B russian email list Copywriter’s Guide to Closing the Deal Gene Schwartz is known for his meticulous research methods, which played a key role in his success as a copywriter. Before putting pen to paper, and the product or service he was promoting. Gene attributes 80% of his success to the research process. When Schwartz had to make a copy for a doctor who was about to publish a medical book, he said, "I want to know this book as well as the author, if not better! That's why marketing works!" He used this Here are three ways to conduct research: Immerse yourself in the product or service: Schwartz believes in truly understanding the product or service he is responsible for promoting.
This involves researching product features, benefits, and unique selling propositions. He often goes beyond the information provided by customers and conducts interviews with engineers, product developers and experts to gain in-depth understanding. As mentioned before, in the B2B world, you need to understand the desires, goals, pain points, and perspectives of everyone involved in the sales process. Understanding how they see the world will prepare you to create copy that resonates with them. Read industry publications, attend conferences, and immerse yourself in the culture of your target audience.