where do you sell the most

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Measure the impact of your campaigns using key performance indicators (KPIs) such as brand recall, engagement, and conversion rates.

Why it is important to rely on analytics data

Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 11
Schedule 3

Graph 3 shows what kind of advertising online and offline retail audiences see more often. Perhaps in a parallel universe, graphs 1, 2, and 3 from this article would match, but in our world, that is far from the case. FMCG manufacturers often do not rely on analytics data when choosing channels. And in vain!

For example, graph 3 shows that less than 10% of the audience saw advertising placed on the streets (posters, billboards, etc.). While in graphs 1 and 2 this type of advertising is in first place for the online and second place for the offline audience in terms of effectiveness.

It's all about the channels
Today, online sales and online marketing are gaining egypt telegram data momentum. However, traditional offline advertising (such as in-store advertising, outdoor advertising and other non-media channels) still retains its importance for businesses of various sizes. Despite the emphasis on digital channels, offline advertising does not lose its relevance as a tool for promoting goods and services for retailers.

Want to sell to major retailers? Then you need to understand who the retail consumer is in order to place your ads effectively. Your ads should work to drive traffic to the “shelves”. See here how to do it.

Offline and online consumer portraits are different, which means the channels they notice are also different. As an FMCG manufacturer, when selecting advertising channels, you should consider:


where advertising is seen the most;

what kind of advertising brings practical profit.

Based on this, we recommend making a decision about which channel to choose. Consider the feasibility of investing in a particular type of advertising. Remember, it’s not about investing in every channel. It’s about strategically allocating your resources based on your target audience, campaign goals, and the measurable impact of each channel.