A strong correlation was found between GDP per capita and the level of digitalization of a country. Thus, the top countries by level of digitalization (Denmark, Finland, Sweden, Switzerland, Great Britain) have a GDP per capita above , euros. An interesting situation in this regard is developing in Kazakhstan: although the GDP per capita in Kazakhstan is about , euros, which is low by European standards, in terms of the level of electronic participation of citizens, Kazakhstan occupies one of the strongest positions in the world - th place (out of countries), and in the Digital Intelligence Index ranking of large economies by digital evolution, Kazakhstan took th place in terms of the speed of digitalization development .
in the European context than in Central Asia, where the average GDP per capita is lower. Banking, gastronomy and health services have made the most profits in highly digitalised countries, while the public sector, utilities viber data and insurance have lagged behind. In less digitalised countries, banks and telecom operators have succeeded in maintaining their revenues, while education, retail and health industries have not fared as well. “Belt-tightening” – a trend of saving among consumers According to US consumer research, there is a trend of greater savings among the masses (% of respondents) due to significant price increases and declining incomes.
Most (%) of these savings are in the form of reducing the number or size of packages of goods, or delaying purchases (%). () Many consumers plan to increase their spending on essentials and decrease it on less basic items. The situation of Kazakhstan consumers is quite specific now: one of the important factors that had a long-term effect on new consumption habits is the pandemic, which stimulated the active transition of Kazakhstanis to a less familiar digital mode. However, there are other factors that worry consumers: the difficult political situation that has developed in .