Number of transitions from social network pages

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Shows the number of visitors who came to you via links posted on social networks.

You can check this metric for a site using web analytics service counters.

How to improve: by increasing the traffic flow from social network pages. This is achieved by increasing spending on targeted advertising. Or you need to work on it more actively, segment food and beverage email list the target audience and customize messages individually for each segment, use the clearest possible wording in advertising.

If you already have a large flow of visitors on social networks, point out to them more often that you have a website. This will attract new traffic (for which you don’t have to pay again), and therefore will allow you to improve this website metric for free.

Number of clicks on links
This is the number of clicks made through links placed on partner sites. This criterion shows how effectively affiliate programs or other third-party services involved in cooperation work.

The indicator is determined by web analytics service counters.

How to improve: integrate with partners and publish content not only on your own website or social networks, but also on other popular platforms such as marketplaces, etc.

Best Website Counters to Track Metrics
Yandex.Metrica

Yandex.Metrica

Yandex.Metrica is a special counter that collects information about website visitors and their actions. Knowing how users behave on the pages of your web resource, you can make the right changes to it and thereby improve its operation.

The service is very easy to use, even beginners will not have problems, and the functionality is quite extensive. The system collects information on a large number of positions and has a range of settings for many options.

Webvisor. A valuable and effective tool that allows you to see what the user did on the pages of your site. You can track literally every mouse movement and every click.

Heatmap of clicks. Shows which points on certain pages are most frequently clicked (and which are almost never clicked). In general, the more attractive and brighter the button, the more visitors will notice it and are more likely to click it.

Link map. Allows you to track the user's movement through the pages of the site, i.e. in what sequence he moves through them.

By connecting Yandex.Metrica to your site, you can receive summaries and reports from the system, specifying the period of time you are interested in. Summaries are located right on the first page, and all information is presented here in the form of graphs and diagrams. You will find information about the number of visits, views (their depth), see where the traffic comes from, what queries visitors came to you for (and what age, gender they are), how much time they spent on the site.

Yandex primarily displays the data that it considers to be of primary importance, but you can change the settings to see the indicators you need, add some summaries, and delete others.